2018 Ford F-150 vs Nissan Titan

May 30th, 2018 by

2018 Ford F-150 vs Nissan Titan

If everyone just followed the crowd, nobody would buy any full-size light-duty pickup truck other than the Ford F-150. Its sales figures are simply staggering, but is the F-150 really that good? To see if the Ford is actually as amazing as its outrageous sales statistics suggest, let’s compare it to one of its rivals: the Nissan Titan.

Capability: Ford F-150

People buy trucks for more reasons than the numbers a truck can haul and tow, but those things are still important for any buyers to consider. The maximum payload for a Nissan Titan is 1,950 pounds with a 4×4 single cab, and the maximum towing capacity is a decent 9,740 pounds. Those numbers are good enough for most buyers, but if you need more there’s always the Titan XD.

2018 Ford F-150 Capability

The Titan is a totally decent truck, likely providing what many people who are not in the business of hauling and towing need. But the gap between what the F-150 and Titan can deliver is a chasm. The maximum payload for the Ford is a massive 3,270 pounds and the most you can tow with an F-150 is 13,200 pounds, both best-in-class ratings. Even the Titan XD can’t beat those numbers.

Styling: Tie

Some Japanese trucks have struggled to get their styling right for an American audience, but you won’t find those kinds of problems with the Nissan Titan. To be fair, the Titan is designed and built in the United States, so that may help. The Titan looks the part of a rugged American truck, with no-nonsense, aggressive styling.

The F-150 has had a mild refresh this year to bring it more into line with the look of the recently redesigned Super Duty trucks, and looking like a scaled-down Super Duty is no bad thing at all for the best-selling Ford. Both of these trucks offer smart, aggressive styling that is attractive to buyers–so this round has to be a tie.

Interior Comfort and Quality: Ford F-150

With so many ways to configure an F-150, it’s a challenge to compare its interior with a rival. Beyond trim levels, Ford offers cabin choices and upgrade options that can turn your F-150 into a practically custom vehicle. The Nissan Titan isn’t offered in as many trims or configurations as the Ford, but it doesn’t exactly lack choice either. The Nissan sort of fills in where the mid-range of the F-150 leaves some gaps. The Ford can be more workmanlike at the lower trim levels and incredibly opulent on the other end of the scale. The Titan stakes its claim more in the middle, with comfortable, good quality interiors. But we can’t get past the wide range of customizable options in the F-150, so we’ll give it the nod here.

2018 Ford F-150 Interior

Value: Nissan Titan

An F-150 can get pretty pricey if you start to get carried away with all the options it tempts you with. Still, you can get into one for less at the entry level than you can for the Nissan. But a Nissan Titan S Single Cab is better-equipped and more comfortable than an F-150 XL Regular Cab, and more than justifies the extra cost.

2018 Nissan Titan

The most expensive version of the Nissan is slightly less expensive than the highest specification F-150, and since that option also gets you the Titan’s mighty 5.0-liter Cummins V-8 diesel engine, it just edges out the Ford.


What do we learn by comparing these two? Well, we probably learn not to disregard or disrespect the Nissan Titan because it’s a very well-rounded pickup. But we also learn that the 2018 Ford F-150 is the biggest-selling vehicle of any type because it’s quite simply the best one out there and rivals still have a long way to go to overtake it.

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