“We always want to be known as the family Ford store that treats you like family,” says Mark Fisher, President and one of the owners of LaFayette Ford. The dealership is the only family-owned and operated Ford store in Fayetteville, and has been for 70 years. Mark Fisher and his brother-in-law, Tim Price, own and operate the dealership. It all started in 1949, when LaFayette Motor Sales opened its doors and began selling Ford cars and trucks in Fayetteville. The All-American dealership was built on fundamental values, like honesty, integrity, respect and community involvement.
“If you look after the community, then the community will look after you. That’s the idea we’ve tried to instill here over the years,” says Mark Fisher. “It’s not all about selling cars,” Fisher continues. “You have to be visible and involved and recognize the needs of the community.”
For Fisher and his team of one hundred employees, it starts with supporting the military and the local school system. Through Ford’s Drive One 4UR School and Drive One 4 the Troops special fund-raising events, LaFayette Ford raised over $10,000 for area high schools, and another $10,000 for the National Military Family Association.