LaFayette Ford
Ford Dealership in Fayetteville, NC

LaFayette Ford

Welcome to LaFayette Ford!

“We always want to be known as the family Ford store that treats you like family,” says Mark Fisher, President and co-owner of LaFayette Ford, the only family-owned and operated Ford dealership in Fayetteville, NC. Mark Fisher and his brother-in-law, Tim Price, own and operate the dealership that has been in business for over 70 years. It all started in 1949, when LaFayette Motor Sales opened its doors and began selling Ford cars and trucks in Fayetteville, NC. The All-American dealership was built on fundamental values, like honesty, integrity, respect and community involvement.

“If you look after the community, then the community will look after you. That’s the idea we’ve tried to instill here over the years,” says Fisher. “It’s not all about selling cars,” he continues. “You have to be visible and involved and recognize the needs of the community.”

For Fisher and his team of over one hundred employees, it starts with supporting the military and the local school system. Through Ford’s Drive One 4UR School and Drive One 4 the Troops fund-raising events, LaFayette Ford has raised over $10,000 for area high schools, and another $10,000 for the National Military Family Association.

In addition, LaFayette Ford is involved with the Association of the United States Army (AUSA), Bragg Special Activities Committee (BSAC), Pope Special Activities Committee (PSAC), Military Affairs Committee (MAC) and Friends of SOF (Special Operations Forces). They also proudly sponsor events at Fort Bragg, like the annual Holiday Tree Lighting Celebration each year. LaFayette Ford also awards scholarships to outstanding local Future Farmers of America students and gives the Cumberland County School System’s Principal of the Year a one-year lease on a new Ford vehicle.

Both owners are actively involved in their local Kiwanis club and serve their community in many ways through this civic organization. They also proudly support the arts, local children’s charities, the Fayetteville YMCA and many other deserving local charities.

Ford SUV
LaFayette Ford

In 2012 and 2013, LaFayette Ford’s commitment to excellence in customer service earned the dealership one of the highest honors possible for a Ford Motor Company franchise, the President’s Award. The award is given based on customer surveys about the level of professionalism and customer service given by the dealership. Alan Mulally, who was the President and CEO of Ford at the time, personally visited LaFayette Ford to give the award to the owners and staff. That day will be long remembered by everyone at the dealership. “We’ve always used the old golden rule philosophy. You simply treat customers the way you want to be treated,” commented Fisher. “It’s just really wonderful to be recognized for it.”

LaFayette Ford has achieved 70 years of success by being the locally owned Ford store that treats you like family. Mark Fisher and Tim Price continue building on that solid foundation of family values, leading LaFayette Ford into a bright future.