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First Responders Appreciation Program

first responders

Are you a dedicated First Responder? If you are an active member of an eligible First Responders Association and living within the United States, you may qualify for an exclusive Ford offer for our committed Responders. Ford Motor Company and LaFayette Ford are honored to reward your service through our exclusive First Responders Appreciation Program which provides you with the opportunity to receive a $500 Bonus Cash Offer good toward the purchase or lease of an eligible new 2021, 2022, or 2023 model year Ford vehicle.*

ID verification

Eligible Occupations:

Police

  • Police Officer
  • Sheriff/Sheriff’s Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer (Example: Department of Public Safety, Central Intelligence Agency; please note that not all Federal Law Enforcement Officers qualify for the program.)

Fire Department

  • Career Firefighter
  • Volunteer Firefighter

EMT

  • EMT
  • Paramedic

911 Dispatchers

Occupations That Do NOT Qualify:

  • Registered Nurse
  • Ski Patrol – unless you have a current EMT license
  • CERT Team Members
  • VIPS
  • Search and Rescue
  • Emergency Management Volunteers

*First Responder Exclusive Cash Reward (PGM#38654) is exclusively for active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of eligible new 2022/2023 Ford and Lincoln vehicles. Not available on Mustang® Shelby® GT500®, Mustang Mach 1, Mustang Mach-E®, Ford GT®, F-150® Raptor®, F-150 Lightning®, Bronco®, Aviator® and Navigator®. May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Take new retail delivery from an authorized Ford Dealer’s or Lincoln Retailer’s stock by January 2, 2024. Ford reserves the right to change, modify or discontinue this program at any time. Contact your dealer for complete details and eligibility.