What Is Lincoln’s Black Label?
Imagine bringing the indulgence and exclusivity of a luxury airport lounge, vacation resort, or country club to vehicle ownership. That’s what Lincoln’s Black Label is. Because not only do you get a top-tier luxury vehicle trim, but also about a dozen exclusive perks that make every aspect of ownership easier, more convenient, or more luxurious.
With Lincoln’s new model offerings, now there are even more ways to get a Black Label vehicle. The selection of Black Label vehicles include the 2020 Lincoln MKC, Nautilus, Continental, Aviator, and Navigator. That’s four different sport utility vehicles and the premier four-door Continental sedan to choose from.
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The first perk happens before you buy anything or walk into a Lincoln showroom. In fact, you can bring the showroom to your door. Lincoln offers a mobile showroom experience in the comfort of your own home. Just schedule an appointment and the car you want to test drive arrives outside your door with a friendly Lincoln expert to answer your questions and show off all its features.
If you’d rather go to the showroom, expect the personal touch there too. There’s an in-dealership studio with a private fitting room. When you’re ready to buy, you can pick one from the dealership’s selection or buy remotely and have it delivered to your door.
Personal Touch
Once you own a Black Label Lincoln, a dedicated concierge takes care of you for the lifetime of your vehicle. They can schedule maintenance and cleaning, answer your questions, and even offer a curated list of restaurants since new Black Label members get a complimentary dinner for two. This is the personal touch that is an indelible part of Lincoln’s Black Label experience.
On the Ground or In the Air
Once you own a Black Label Lincoln, you get the perks of an AVIS President’s Club membership. Guaranteed rental when you need it, a dedicated phone line to assist you, and a complimentary vehicle at select airports. All this and more can be yours in your first year of Black Label membership.
Not only do you get an exquisite vehicle when you’re cruising around town, the Black Label also means you get air travel perks. Lincoln has partnered with CLEAR to offer an airport and plane experience like no other. Skip the long lines for the entire first year of your Black Label ownership with CLEAR.
Long Maintenance Plan
Get your first four years of maintenance free with Lincoln’s Black Label. If you live within 50 miles of the dealership, they come to you and then return it as soon as it’s done being serviced. There’s also complimentary car washes and an annual detailing to keep your Lincoln looking new. If you want first-class treatment, getting a Black Label Lincoln is the way to go.